MarketScope

Acquire more of your current customer

Powered by Nielsen insights, CustomerConnect’s MarketScope brings the might of database marketing to the jewelry industry. This powerful tool uses Nielsen’s most advanced consumer profiling system to identify the consumers that live in the vicinity of your store. In addition to common demographics such as marital status and household income, MarketScope provides detailed profiles including TV viewing habits, car purchases, vacation preferences, and more. MarketScope delivers the names and addresses of your actual prospect. Reach your ideal potential customers, with the ideal products, exactly when they need it.

DATA

• Map the business area around your store to discover exactly what consumer groups are most likely to be your next customer
• Analyze your current customer list to identify your desired prospect – and locate all the matching consumers within your business area
• Geographically map prospect ‘hot spots’
• Create custom mailing lists comprised of only your targeted customers

Realize these benefits:

• Create marketing efforts targeting only your desired customer – maximum impact at minimum cost
• Identify new opportunities by matching product line and marketing efforts to untapped consumer groups in your business area
• Increase the effectiveness of all of your marketing efforts – direct mail, outdoor, magazine, radio, by marrying the message to the target